History

LUST IN NOIR, originally known as Empatia, emerged from the depths of Modena, Italy, in February 2023. The brand was meticulously crafted to defy the norms of traditional fashion, offering an unparalleled sense of luxury and decadence.

Our creations are made for those who refuse to live quietly. For those who feel deeply, want unapologetically, and move with intention. LUST IN NOIR was born from the belief that style is not just about appearance, it’s about expressing what drives you.

LUST IN NOIR stands for those who embrace their lust, not as something reckless, but as hunger. Hunger for success. For experience. For more. It’s for people who turn desire into momentum and aesthetics into identity.

You don’t wear it to impress.
You choose it because it feels like you.

Embrace the lust.